If you're advertising your app to mobile users, most likely you've got an MMP (Mobile Measurement Partner) to track your results, but what if you’re not seeing results out of that partner? That’s when converting might be in your best interest. In this blog, we will demonstrate six reasons that changing your MMP advertising partner could very well be the best decision for the growth of your app!

 

Whether you are a small startup or an app business in growth mode, the right MMP advertising solution is essential. If your current MMP is not helping you drive more performance, save more money or give you valuable insights, it is almost certainly costing you. Only 5% of app users continue using an app after 30 days of downloading it. That means 95% of users drop off within the first month.

 

Platform measurements like Apptrove, a modern and reliable MMP advertising platform, help marketers track ad performance results, limit ad fraud, and make better decisions based on the real-time, intuitive reports they generate.

 

What Is MMP Advertising?

MMP advertising is focused on being able to assess where your users originated from and what actions they took after they downloaded your app. MMP advertising provides the ability to connect your mobile ads to user actions, including installs, purchases, sign-ups, etc. MMP advertising can show you how effective a Facebook ad, Google campaign or influencer promotion was in growing your app.

 

Now let's look at six reasons that now may be the time to look for a better MMP advertising partner.

 

1. Your Data Is Misleading

If your install numbers, ad clicks, or user actions differ from your MMP dashboard or your app, that's a warning sign. Without good quality data, you will fail at MMP advertising. If you're relying on gut feeling, you're guessing.

A good mobile measurement partner should be providing you with real-time and clear reports that match what your app is doing. If you keep seeing discrepancies, delays, or issues, it's time to explore new options.

 

2. You're Not Getting Enough Information 

Your MMP advertising platform should be reporting on much more than just an install. You need to see user behaviour, in-app events, and lifetime value. If your current data provider only supplies basic and generic data without further exploration and analysis, you are probably stunting your growth.

 

A quality mobile marketing measurement partner should offer meaningful insights that help you understand what type of user you are getting and what they are doing in your app.

 

3. You're Paying Too Much 

Some MMPs charge too much money without additional value. You could be paying for things you neveriting from your investment, think about a different platform. use, or incur extra costs without being aware. If you feel like you are not really benef

 

4. Difficult to Use or Very Slow

An MMP advertising tool should make your life easier, not harder. If the interface is confusing or it takes an age to load reports, that time is wasted. You shouldn't have to have a data science degree to read your campaign results.

 

A clean, fast, and easy-to-use MMP advertising dashboard allows you to quickly spot problems, test changes, and improve your ads more quickly. You should not have to settle for a platform that consistently slows you down.

5. Poor Ad Tracking Support

 

Not all platforms facilitate MMP for ad tracking in similar ways. For example, if your current partner has lots of problems tracking certain platforms like TikTok, Snapchat, or even influencer campaigns, you could be missing out on valuable data.

 

A solid MMP for ad tracking allows you to follow the user from the very first click all the way through their in-app journey across all channels. If your current tool can't support that, it may be time to look for upgraded options.

 

6. Poor Customer Support

When something breaks, you need fast, helpful answers. Being stuck on hold for days to get a response, or worse, that your problem never gets solved, that is a good reason to

 

Final Thoughts

Your mobile measurement partner (MMP) is a critical asset of your mobile app marketing strategy. If your current MMP isn’t helping you reach your growth goals, then it is not doing its job. 

 

If you are experiencing data issues, high costs, or poor support, these six signs could be indicators to swap partners. It could be that you are having trouble with MMP for ad tracking or you are looking for better mobile marketing measurement. Don’t be afraid to swap out your MMP. 

 

Finding the right MMP advertising partner can make a huge difference in the growth and budget spent on your app. Ensure to weigh the positives and negatives and confirm you are using an MMP partner that works with your goals instead of against you.