ABOUT THE SPEAKERS

 

Jos Caelers – Busienss coach and Co-Founder at Humention

Jos brings over twentyfive years of experience in digital transformation, marketing strategy, and business consulting. Following senior roles at Royal Philips, he founded Engagement Factory, where as CEO he helped organizations with marketing technology and customer journey optimization. Most recently, he served as Senior Vice President EMEA at BLEND360. Today, he is Co-Founder and Partner at Humention, focused on making data
and AI solutions successful by putting people at the center. His strength: bridging business strategy and technology innovation.

 

Auke Hilbrands – AI Consultant

Auke is an AI consultant at Humention. With a master's degree in Data Science and hands-on experience building large language models, he knows not just what AI can do, but how it works under the hood. And why it sometimes fails spectacularly. As an AI consultant at Humention, Auke works with AI every single day, alongside a team of AI and data engineers. He tests new tools as they come out and puts them to work for clients on a weekly basis: finding use cases, helping with implementation, and training employees on both the risks and the rewards. It keeps him close to how AI is actually being used inside companies, not just how it looks in demos.